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Wednesday, September 28 • 7:00am - 8:00am
(REF 28512) The Trust Landscape in Japan and Implications for SDGs

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RECORDING: The Trust Landscape in Japan and Implications for SDGs

RECORDINGS: Japan-related playlist


Trust is the ultimate currency in the relationship that all institutions — companies and brands, governments, NGOs, and media — build with their stakeholders. Trust defines an organization’s license to operate, lead, and succeed. Trust is the foundation that allows an organization to take responsible risk, and, if it makes mistakes, to rebound from them. Without trust, credibility is lost and reputation can be threatened.

The annual Edelman Trust Barometer surveys 33,000 people around the world about their trust in four key societal institutions — business, government, media, and NGOs. Every year, it learns how much people around the world trust their institutions, and about their fears and concerns for the future.

Edelman Japan President and CEO Meghan Barstow presents highlights from Edelman’s Trust Barometer 2022 research highlighting Japan and contrasting it with the rest of the world.

Areas covered will be trust in institutions, leaders, media, democracy, capitalism. Societal issues touched on will include climate change, economic inequality, systemic injustice, and access to healthcare.

Following the presentation, Meghan Barstow will chat with thought leaders Tove Kinooka, Vanessa Ohshima, and Takanobu Luke Date on the implications of the data to the future of the SDGs and Japan.

NOTE: This session will be delivered in English and simultaneous interpretation will be provided in Japanese.

avatar for Meghan Barstow

Meghan Barstow

President & Representative Director, Edelman Japan K.K.
Meghan is an experienced communications strategist known for ethical behavior, strategic thinking, creativity, commitment to quality and dynamic leadership. In her more than a decade and a half with Edelman, her work has spanned corporate reputation, brand, consumer and employee experience... Read More →

avatar for Tove Kinooka

Tove Kinooka

Director & Co-Founder, Global Perspectives K.K.
Sustainability consultant working on the people side of organizational transformation. We help organizations align their people and culture with the company's sustainability strategy and ambitions, so that words turn into actions - and then impact.If you want to talk about how to... Read More →
avatar for Takanobu Luke Date

Takanobu Luke Date

Takanobu Luke Date, Gen-z sustainability strategist and CEO and Founder of Uminari, a NGO based in Japan focusing on marine environment, promoting behavior changes of and cooperations among people, industry, and other sectors through education and wide range of networking. He established... Read More →
avatar for Vanessa Ohshima

Vanessa Ohshima

Founder and CEO, Heart Data Inc
A New Zealand native, Vanessa has worked in the field of MARKETING  and BRAND STRATGEY, research and innovation  for over 20 years.  A firm beliver in the power of brands, be that  personal brand, team or corporate branding, products and services.Vanessa does not stand still and... Read More →

Wednesday September 28, 2022 7:00am - 8:00am EDT
  Collaboration, Communication