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Tuesday, September 13 • 2:00pm - 4:00pm
(REF 13006) Post Covid Business challenges and Innovation - Convened by Geneva Business School

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Post-Covid Business challenges and Innovation

In 2020, when COVID hit the unprepared world, the businesses were closing with thousands daily and hoping to regroup. But the consumer behaviour they knew about was gone. The shift in the consumer purchasing pattern (along with the other challenges and restrictions) has happened, and the business was in chaos.
As the world is regrouping and counting the post-Covid damages, new business opportunities arose, and we are looking at a new business model where innovation is the masterpiece. In this model, getting reacquainted with the new “consumer purchasing model”, making a difference and having a different financial strategy became survival tools. This shift also highlights the circular economy and the importance of sustainability in local communities.
The intended outcome of the programme is to create a platform to provide directions and solutions for startups within the current challenges. The programme also aims to inform businesses of the innovative solutions they can adapt to perform in the “new normal” business environment. Another objective is to discuss innovative and preventive financial solutions for these businesses. These solutions and proposals could be used for policy creation and implementation worldwide.
In the second part of the session, the speakers will answer questions addressed by the participants. If you wish, you can email me the questions in advance as well. 

avatar for Vincenzo Lorusso

Vincenzo Lorusso

Policy Officer, DG Research, European Commission
Vincenzo Lorusso works as a Policy Officer at the European Commission, DG Research and Innovation (DG RTD), where he is in charge of Research and Innovation cooperation with Africa and, bilaterally, with ASEAN countries. Before joining the Commission, Vincenzo worked for eight years... Read More →
avatar for Sanja Ilieva

Sanja Ilieva

Business advisor, Procredit bank
Sanja Ilieva is a corporate banking advisor with Master's degree in Monetary economics, finance and banking. Her areas of interest are entrepreneurship and innovation, business development, corporate banking, foreign direct investments. She is actively involved in the research for... Read More →

avatar for Prof. Dr. Alexandrina Maria Pauceanu

Prof. Dr. Alexandrina Maria Pauceanu

Professor, Geneva Business School
Alexandrina Pauceanu is an entrepreneur and innovator, business consultant, expert in and researcher of business,  and an Associate Professor of management. Her areas of interest are entrepreneurship and innovation, business management, sustainable economic development & business... Read More →

Tuesday September 13, 2022 2:00pm - 4:00pm EDT